Celebrating 10 Years of Vision, Innovation & Impact
For the past decade, we have turned ambitious ideas into scalable, commercially viable solutions that reshape food production in the world’s most challenging environments. What began as a vision has grown into a proven approach driven by advanced technology, operational excellence, and a clear focus on feasibility.
This ten-year milestone celebrates innovation, trusted partnerships, and real-world impact. It highlights our contribution to strengthening food security in the Gulf region by enabling reliable, local, and sustainable production. This film tells the story of our journey so far and the future we continue to build together with our partners and investors.
Our Value Proposition,
Perfectly Summarized in 4 Minutes.
GrowGroup IFS empowers farmers, investors, and governments by identifying and deploying the optimal technology level — mid-tech or high-tech — for scalable, resilient food systems.
Let’s Build the Future of Agritech Together
January 2025: A Revamped Website and Enhanced Focus on Agritech Consultancy
The future of agritech starts here. In 2025, we will launch a completely revamped website and sharpen our focus on what makes us unique: high-quality consultancy for agritech projects. From mid-tech to high-tech, we support businesses in shaping and realizing innovative solutions. Our core services? Market research, technical advisory, and crafting strategic business plans.
Expertise That Turns Your Ambitions Into Reality
In the rapidly evolving world of agritech, it’s crucial to identify opportunities and know how to seize them. Our consultancy provides exactly that. We guide you through three essential phases of your project:
Market Research and Analysis:
What trends and opportunities are relevant for your business? We help map out the market and define your possibilities with clarity.
Advising on Technical Possibilities:
Whether it’s precision farming, automation, or data-driven solutions, we advise on the right technologies tailored to your goals and challenges.
Crafting a Business Plan:
A solid plan is the foundation of success. We transform your vision into a strategic and actionable business plan, complete with financial substantiation and feasibility studies.
With our expertise, we translate your ideas into tangible steps that drive growth and innovation.
Why This Focus?
The agricultural sector faces immense challenges in terms of sustainability, efficiency, and food production. We believe mid-tech and high-tech solutions are the key to a sustainable future. By focusing on market research, technical innovation, and strategic planning, we help businesses successfully navigate this transition.
With our revamped website and consultancy services, we aim to support businesses that want to move forward. Whether you’re starting a new project or scaling up, we ensure you’re ready for the future.
Working Together Towards Innovation
Curious about how we can strengthen your agritech project? In 2025, we’re not just delivering a fresh digital experience but also a sharper focus on what we excel at: guiding businesses on their journey from concept to execution.
Let’s Build the Future of Agritech Together
With our market insights, technical expertise, and strategic plans, we bring your agritech vision to life. Stay tuned for updates on our website and discover how we can elevate your project to the next level.
Vertical Farming World Congress
September 22, 2021 GrowGroup IFS was one of the keynote speakers at the Vertical Farming World Congress. The topic was "GreenFactory Emirates to showcase potential". A presentation is given from small scale (container solutions) to large scale (turnkey solutions, including the largest indoor farm of the world). Also the GrowGroup IFS 5 step approach for turnkey projects is presented.
Press release
GrowGroup - Hoogendoorn
GrowGroup IFS introduces the GrowGroup Grow Container Systems “GCS 40HQ” for small container cluster farms, research & development, schools & universities and pilots for new indoor farms. With this new solution now GrowGroup IFS can support also small farms on an accessible way with their unique and full approach including support with the operation through their partners GaaS Wageningen and Hoogendoorn Growth Management.
Press release
Grow Container Systems 40HQ
GrowGroup IFS introduces the GrowGroup GrowContainer Systems “GCS 40HQ” for small container cluster farms, research & development, schools & universities and pilots for new indoor farms. With this new solution now GrowGroup IFS can support also small farms on an accessible way with their unique and full approach including support with the operation through their partners GaaS Wageningen and Hoogendoorn Growth Management.
Dutch television interview CEO
Interview from Dutch channel RTV Rijnmond about the GreenFactory Emirates project.
A development of the largest indoor farm with rainMKRS.
GrowGroup IFS focuses on sustainability
Sustainability of our fruit and vegetable sector transcends our national borders. Many trading companies already have their own farms all over the world. This is often from...
Impression GFIA 2018
GrowGroup was pressent at the Holland pavilion with an island stand. Tasting the product samples was highly appreciated by our visitors.
A lot of interest in local production, CO2 reduction and 95% water saving. In addition 100% pesticide-free production, cleaner than organic, and locally produced saves 24 to 48 hours of transport.
SteelGuru Business News
Movie 2.41 minutes
The Independent media STEELGURU posted this movie about GreenFactory.
They have described the full concept.
Presentation partnership rainMKRS
During the webinar rainMKRS' chairman, Mohamed Salem Al Dhaheri, presented the joint venture with GrowGroup IFS.
This includes the construction of GreenFactory Emirates - The largest indoor farm in the world to be developed in Abu Dhabi.
A big step in food security in the UAE.
VertiVertical Farming alone is not sufficientcal Farming alone is not sufficient
Vertical farming is remarkable - a very beautiful technique to which we, from the Netherlands, have made a significant contribution. But if the land is cheap, Vertical Farming alone will not be sufficient.
Press release 2018,
January 30th
In Al Ain, in the United Arab Emirates, Dutch fruit and vegetable trader Levarht will set up a sustainable green factory for the production of lettuce, baby leaves and herbs.
GreenFactory Al Ain
GrowGroup is examining a production site on the Al Ain truckroad. Phase 1 consists of 6,900 m2 cultivation area vertical farming and must be operational in 2018.
Interview FreshPlaza
Gulf states growing market for high value fruit and vegetables".
Middle East is an ideal market for vertical farming
"We may soon bring along a pot of orange paint", jokes John Breedveld of project developer GrowGroup IFS about the vertical farm that will soon be erected in the desert near Abu Dhabi, the capital of the Emirates. It is expected that from May 2019, vegetables and herbs for the local market will grow in vertically stacked layers.
Saudi Agriculture 2017
During the Saudi Agriculture on the Holland Pavilion contract signed with local party for the construction of a Green Factory. We have chosen a variant of the Vertical Farm which fits better with local conditions. The choice was made on the business plan previously prepared by us.
Water saving
This short video gives an impression of how to save 95% water and produce pesticides free.
Indoor farming in the Middle East in acceleration
In the run up to the GFIA in Abu Dhabi in February, John Breedveld, CEO of GrowGroup IFS talks about the developments in vertical farming in the Middle East.
Alfalfa
Currently Alfalfa is not cultivated sustainably. We are currently working with a number of Dutch partners for solutions for animal feed production. Focus is good nutrients and water saving.